Chronic Kidney Disease: An Action Plan for Scotland. A Kidney Research UK report.

Brief

To design a report communicating Kidney Research UK’s recommended actions for change for kidney disease in Scotland to Scottish policy-makers including MSPs and NHS Scotland. The design needed to sit alongside previous corporate reports and would be printed and published as an accessible PDF.

Response

I created a simple typographic design to sit alongside Kidney Research’s previous corporate reports, which have a more paired-back style than their annual report.

The report contains a flow chart – Angela’s journey – which required careful planning to ensure it would work just as well visually as when reflowed or read by a screen reader. I remediated the flow chart, along with the tables, references and endnotes to pass programmatic checks for compliance with PDF/UA and WCAG.

The cover design combines the Saltire and kidneys and I was able to successfully repurpose it to create a pair of banner stands for the launch.

Client feedback

Thank you so much for making this super easy to work on with you, for all your fantastic knowledge and support! I learn something new every time. And for being perfect with the deadline.

Yvette Bell, Marketing Manager
Kidney Research UK