Kelso Health & Wellness visual identity system

Brief

To design a visual identity for Kelso Health & Wellness, which is home to a broad range of independent health and wellness professionals. The identity needed be to applied to both large scale signage and printed materials.

Response

Working with marketing expert, Ruth Sutherland of Kiln House, we decided the identity should combine visual qualities of a health centre with a more luxurious spa feel.

I created a flexible system including a monogram and logotype which can be used individually, or together. This was particularly important given the length of the business name. I also created custom corn illustrations to connect the business with its historic premises at The Corn Exchange.